What if riding your bicycle really made a difference? What if every time you got on your bike to ride to work or get a beer or do the shopping there was an actual positive effect?
What if just riding your bicycle could help bring a long absent species back to your city? Would you ride more?
What if just riding your bicycle helped lower the noise pollution so that we could hear the wind in the trees? Would you find a way to ride more?
What if just riding your bike could bring the smell of honeysuckle back to your neighborhood?
What if riding your bicycle gave you more reasons to keep riding your bicycle?
Would you ride more?