photo by Lüca Pradella
This is a phenomenon that is beginning to be seen here in San Francisco.
After seeing a few of these in the Mission the other morning, I was surprised to see them all over the waterfront. Any bicycle that was stationary when the crew came through was given the treatment.
The red, nylon covers were produced and distributed by Timbuk2, a San Francisco based messenger bag company (they make lots of things, but the they started with, and are best known for their messenger bags). The bearer of the seat cover was entitled to a 20% discount on the purchase of a new bag.
It was funny to see so many bikes with red seats. Advertising that provides a service is pretty cool. So many people I meet wish they had seat covers, and now, many of them do!