Bicyclists are becoming a force to reckon with. Car companies are making fun of us! When you discover you can not beat them, and before you join them, you tease them.
Of course, they fail to understand that anyone who is contemplating bicycles for transportation is no longer interested in overpowered machines that can pass illegally while speeding on blind curves. They also seem to think that those of us who do ride for transportation are not capable of riding to work in the rain in proper rain attire or in a straight line.
Aahhh, advertising- hoping you are too stupid to know when your intelligence is being insulted.